Explainer videos are animated and short. Their primary goal ofproduct with explainer videois to present a business idea quickly. To engage and spark interest, these videos rely on quality visuals that grab attention. They use concise and clear language to directly explain what viewers are seeing.
These videos can be educational and informational at the same time. In most situations, they are used to present products or services that companies offer. They explain the value of the product and what kind of problems that product can fix.
Explainer videos can be an effective marketing tool for various types of businesses. Today, we are going to talk about 10 benefits of using explainer videos.
A lot of businesses can’t produce their own explainer videos. Luckily, there are many companies you can hire to do this for you. Video Caddy is one of explainer video animation professionals you should consider hiring.
Ten Reasons to Start Using Explainer Videos
1. Give Clear Solutions to Specific Problems
Explainer videos are focused on specific problems. Before a video is made, it’s important to recognize the key pain points.
Therefore, they have so much value. They address an issue that people need fixing.
They offer solutions to and explain how and why these exact services or products are the best option for a certain problem. These videos are called this way because it takes only seconds for them to explain everything to the viewer.
2. People Remember Them Easily
Our brains are better at processing visual content and most of us are visual learners. Therefore, animation is an effective method for quickly delivering information. In just a couple of seconds, animations and product with explainer videoexplainer can deliver a message that is clear and memorable.
This kind of information is consumable and easily memorized. Viewers only need to watch a video once to retain most of the information you shared with them.
3. Explainer Videos Boost Social Shares
Video content brings the best results online, especially on social media. People are simply overwhelmed with various content on social networks and they don’t have the time nor the patience to dedicate their time to long videos or lengthy articles.
With explainer videos, this is not an issue. They are short and quickly attract attention. This means that people will be more open to hearing what they have to say. Apart from the fact that you can share these videos on social media, chances are customers will share them as well.
4. They Have a Good Story
Even though visuals engage a viewer and catch attention, the thing that will bring customers in is the story. Most explainer videos narrate a story through which they promote products or services.
Good stories can engage viewers even further and help them memorize the message. Everyone likes a good story. It will convince someone to buy a product and get in touch a business. This is just one of the ways they convert viewers into paying customers.
5. They are Good at Converting Customers
Apart from their storytelling power, well-crafted explainer videos rely on other mechanisms to turn viewers into paying customers. Most importantly, explainer videos increase brand awareness. For example, when sharing explainer videos on social media, you will drive more traffic to your site.
This type of medium is also effective at introducing new products and services. It can help bring them closer to customers by explaining the value they get with new features and functionalities.
6. Increased Customer Engagement and Exposure
One of the best things about explainer videos is that they don’t require a lot of time and commitment from potential customers. As mentioned earlier, consumers are simply swamped with tons of information daily. They don’t have a lot of patience.
The visual element instantly hooks potential customers. Subsequently, the story, along with valuable information about products and services, keeps viewers engaged and brings them tremendous value.
7. Increased brand awareness
All product with explainer videosneeds to be in line with the brand’s ethics, values, and message. Apart from explaining your products and services, it’s also important to explain who you are, what your goal is, and why people should give your business a chance.
Talk about the benefits of engaging with your brand. It’s important to bring value with services and products but the brand behind them needs to be trustworthy as well.
8. They can be used to build trust
Explainer videos don’t have to be focused on products and services alone. A lot of businesses create explainer videos which are focused on the brand, their values, and goals. However, it takes a little extra effort to produce such a video.
If you do your research and understand the demographics you are talking to, they will respect you for it. When customers see that you understand them and that you took the time to get to know their problems, they will trust you more.
9. You can instantly explain what you’re offering
Customers often just want to know the benefits of having a relationship with a certain brand. They are simply tired of all the talk and want to get straight to the important things. This is what explainer videos do primarily. They instantly list out all the benefits and show them what they get for their money.
10. They work great for mobile users
The number of mobile users online has surpassed the number of desktop users. This means that you simply can’t neglect this group of people when making your videos. Luckily, explainer videos work great on mobile devices because they are short and to the point.
Simply put, mobile users won’t shy away from watching short videos on their devices, but they will rarely watch a movie on them. Make use of this opportunity with explainer videos.