Recently completed project working closely with GPA Luxury which supplies premium packs for Diageo Prima & Ultima.
The eight whiskies (see video) include Caol Ila 1984, Clynelish 1993, Cragganmore 1971, Lagavulin 1991, Mortlach 1994, Port Ellen 1979, Singleton of Dufftown 1988, and Talisker 1988.
GPA Luxury crafted eight different cases, using the same construction and outer embellishments to create thematic consistency across the collection.
Each pack has a handmade sub-frame, constructed from FSC-certified MDF.
The structure includes a base and a door, attached with SOSS hinges that are concealed within the frame when the pack is closed.
The luxury packaging firm said it wrapped the exterior in premium, FSC-certified uncoated white paper, embellished with gold foil flecks. We then added the branding for each distillery, using a combination of foils and metal decals sealed in a high-gloss piano finish lacquer.
Inside, the pack contains a bottle fitment for the whisky lined in faux-suede. A different shade for the lining was chosen for each whisky complementary to the relevant brand’s colours, and the colour is continued in the frame that sits around the fitment; when the pack is closed the frame is visible, giving the exterior a flash of colour that contrasts pleasingly with the white paper.
The final touch is a paper certificate set into a recess inside the door. The certificate bears the whisky’s branding and offers a history of that single malt, as well as tasting notes and numbering to indicate its rarity.
In total, 237 Prima & Ultima sets were made available, with each priced at £20,000!